That makes sense, given what kind of occasion it is. You’ll also notice that the #2 subject line is quite long. Imagining a $50 average order value, that’s $5,500 from just one email sent. Because if the recipient isn’t tempted to click on your email by the subject line, THEY WILL NEVER SEE ANY OF THE REST OF IT . Remember, the earlier you plan your campaigns, the better you are likely to execute them. With summer approaching, it’s important that you use high-converting, attractive summer email subject lines to get noticed in your customers’ inboxes. These subject lines from nonprofits contain the winning formula for building a relationship with your readers and inspiring them to get (and stay) involved in your organization’s cause. The Father’s Day subject line #4 was especially successful: with an 11% click rate, the order number was particularly high. Funny Email Subject Lines. Read here for our complete list of 67 Back to school Email Subject Line Ideas. demo, 67 Back to school Email Subject Line Ideas, 170+ Best Mother's Day Subject Lines Ideas, Pros, Cons, and Tips for Using Emojis for Email Subject Lines, The Secret Power of Email Preheader: DOs and DON’Ts, Here For A Limited Time… Summer Anklets , Fancy floral and the perfect summer stripes, New Arrivals! However, since these subject lines are season-related, you can use them at any time during summer. You’re not alone. Your email address will not be published. Subscribe to get our mothly dose of marketing knowledge, inspiration and news. At best your message will be dumped to the Gmail Promotions Tab (, Summer is nearly here! Don’t let coronavirus spoil the summer vibe! Get insights about omnichannel marketing automation and Omnisend This subject line doesn’t teeter on the fence with wishy-washy wording. Our Biggest Fall Sale Ever Starts Today! Fear of Missing Out. Book ‘em before they’re gone, Up to 40% off – but the days are getting shorter…, It can’t last forever: [brand]’s summer sale ends on Sunday. Useful resources for brands looking to build & boost their online businesses in these uncertain times. Your email address will not be published. But as we’ll see in the next section, there are a few different summer vibes to tap in to…. Let’s flirt with a few ideas for a newsletter summer fling. [name]: are you ready to go back to school? The first part (before the colon) is an attractive promise, offering readers a solution to the 10-hour days they work in order to pay the bills. + 30% Off Father’s Day Gift, Independence Day Special from [Brand Name] – Make Segway MiniPro American Again! 50% off Fathers’ Day gifts from [brand] – sale ends Monday! Celebrate the end of school with [brand]’s summer discounts! Especially for the light summer mood, this seems to be an effective strategy and one you shouldn’t shy away from. If you were the customer, would the subject line be interesting to you? Your email address will not be published. Go a little crazy! Don’t forget to be flexible: who knows what summer 2020 is going to look like? But like we said at the start, whatever happens, summer makes people happy as the weather warms up and they get to spend more time outdoors. Subject line might be small but it the most significant part of your Email Marketing. Summer is nearly here! That’s when back-to-school promotions launch and retailers start prepping for their fall season sales. The economy has tanked during March and April 2020. As always, whatever works for your customers is the best for your brand. 70% Off & MORE ADDED!! Perhaps because it falls right near the middle of summer, Independence Day is a great patriotic celebration. In normal years, summer is also a time when people travel, when they go to festivals, and when they host parties and barbecues…. UNICEF: How many children will you save today? Recent Posts. Sign up for free and without obligation. Instead, focus on the fun aspect and make sure the products you’re selling are aimed at helping people have a fun time for their Independence Day celebrations. Topics of fashion and traveling seem to be key during this time of year. Come join the FUN! The summer resembles a time for fun at the beach, wearing flip flops, and breaking out the shorts and tank tops. I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. Three out of the top 5 have click rates above 10%. Required fields are marked *. Summer New arrivals we know you’ll love + 15% Off. But remember: you still need to have the proper techniques down, so be sure to read up on how to craft the best email subject lines. So you can imagine their shock when it outperformed the reigning subject line by a long shot. Bernard is a content marketer with a passion for good research and helping ecommerce businesses with their email marketing needs. Father’s Day tends to be more summer-focused (whereas Mother’s Day is more springy). Summer is on the way: all spring lines discounted! Let’s look at the 5 best-performing Father’s Day email subject lines: #1 Father’s Day email subject line: “Father’s Day Gift Ideas”, #2 Father’s Day email subject line: “Get Father’s Day sorted!”, #3 Father’s Day email subject line: “This Father’s Day, he deserves something special!”, #4 Father’s Day email subject line: “Fathers Day Sale, Tons of Movies Restocked”, #5 Father’s Day email subject line: “Gemini Jets For Fathers Day!”. 6. Also, summer presents these great holidays and occasions that you can take advantage of: So let’s look at the best performing summer email subject lines to inspire your summer email campaigns and really boost your sales. Here’s BOGO to help you get ready for summer! Summer is synonymous with heat. We can see similar trends in the other top-performing general summer subject lines: Here, we can see that emojis are also making an appearance. To make sure that you have a great range of summer email subject lines for your next summer email campaign, we’ve scoured the internet to look for some other top-performing summer subject lines. Whatever happens: In this blog, we’re going to run through what those points mean in practice, before giving you 75 summer email subject lines you can start using today! Treat your Dad in style this Fathers’ Day. . Let us know in the comments below! These headlines are not related to any particular event – they just celebrate the spirit of the season. I Spy New Spring Arrivals! What are your most successful summer email subject lines? Emilia Korczynska is a marketing manager and content marketer with 5+ years of experience in startups and 10+ experience in copywriting, keen on reading, helping businesses grow through great content & everything SaaS-y. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. Students anywhere from ages 6 to 22 are going back to school (or starting school). Compared to other countries, where it can be a more somber affair, the US Independence Day is a time for fun, sun, barbecues and cocktails. 2. Kick off a summer to remember with [brand], How to make the most of the summer months. Maybe even more so than usual because spring has been such a let-down! If you’re looking for summer email subject lines, then you’ve come to the right place! Fall Season Email Subject Lines. And what is Quarter 3 made up of? 1. Send yourself a test email to experience what your readers will. 20% off everything [brand] this week only, Beach-body ready? Check out our exclusive end of school offers, Trade-in your old textbooks today for CASH, Don’t sweat it: we’ve got savings for you [name], The heat is on! Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? You can highlight your more serious, high-ticket products, such as laptops, phones, furniture, even more expensive clothing. These summer savings are too hot to handle! The first thing you notice immediately is that, compared to the other summer email subject lines, the Independence day email subject lines have some pretty great open rates. Back to school discounts all this September. The first noticeable thing here is the fact that the open rates are quite low compared to the other summer email subject lines. 81 Summer Email Subject Lines for Your Next Summer Campaign General summer email subject lines. 1-10: Here comes summer! 3 of the top 5 also have all caps in whole or in part of the back-to-school subject line, meaning that this type of subject line is consistently successful. Compared to the former high achiever, “What’s your opinion here [first name]?”, it generated over 100% more opens and 228.5% more clicks at a 99% level of significance. We don’t want your business to get burned this summer, so we’ve put together a list of 20 summer-themed email subject lines from other businesses to inspire your best sun-soaked ideas: Seas the Day | Swimwear365 Let the sun shine, not your skin! So Long Summer ? 3. Giveaway winners announced!”. What works best with your brand and customers? Get Seasonal with These Summer Email Subject Line Ideas Call on summer imagery. Notify me of follow-up comments by email. Make the most of the sunny feelings before they go into hibernation. A great thing about seasonal campaigns is all the familiar imagery you can tap into. When she’s not writing, you can find her exploring the (concrete) jungles of South East Asia or running in Hyde Park. Here’s a quick list: Summer descriptions: heat wave, high temps, fun-in-the-sun, mercury-rising, beat the heat, dog days of summer The subject line went against everything the senders knew about email marketing best practices. If your newsletter subject lines aren’t optimized for mobile users, you could lose 55 percent of your audience. Avoid overly promotional 'free', 'buy now', 'big discount' type phrases. This pretty much falls in line with what we said previously on ending summer on a more serious (read: responsible) note. Our data shows that when you strike a balance between ending the summer on a good note and also preparing for the fall, you get good results: #1 End-of-summer email subject line: “Gemini Jets End Of Summer Savings!”, #2 End-of-summer email subject line: “END OF SUMMER CLOSE OUT SALE !! Stressing the need for the reader to take quick action in the subject line and appealing to FOMO (Fear of Missing Out) is a fool-proof way of … Play. Our collection of ebooks & whitepapers full of best practices for ecommerce marketers, Stories of high-growth ecommerce brands boosting their business with Omnisend, Latest trends & stats about omnichannel marketing, Featuring insights and analysis into all aspects of DTC ecommerce, Series of onboarding sessions to help you make the best of Omnisend, A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing, (for privacy, we don’t publicize brand names). Save up to 75%, Get a head start on summer – shop NEW styles on sale, If you can’t stand the , get ready with these SUMMER deals. That’s why home & garden and electronic products traditionally did well. Spring showers won’t stop us | $30 off. If it contains known spam words or violates the recipients’ email policies then : Even if they get to the inbox, most emails are ignored. While the exact back-to-school data differs by state and country, it’s usually around the middle of August through the beginning of September. So successful summer email subject lines are POSITIVE, CHEERFUL and CAPTURE THAT SENSE OF CELEBRATION that we all experience as the weather improves. 20% off everything at [brand] for new graduates this July, You did it! This newsletter subject line uses social proof and the implication of FOMO to drive email opens. Celebrate with [brand] 20% off your new summer wardrobe this weekend only; Are you ready for the heat [name]? Summer sale ends soon – everything must go! Summer tends to be a great season for email marketers. The other top-performing back-to-school email subject lines are: As you can see, short and sweet always wins the race. You can quickly see the trend here: highlight the fact that you’re helping people find great gifts for the fathers in their lives. Summer went by quick. Keep your subject lines brief, and don’t use any special characters that mobile operating systems might not be able to read. A humorous subject line can really stick out among the dry, dull … In this set of summer subject lines we see that the repetition of the word “Hot” instead of drawing attention and adding emphasis, it takes away from the intended meaning. “Hey” This is one of the best email marketing subject lines because of its powerful pairing … ”, #3 End-of-summer email subject line: “End Of Summer Sale”, #4 End-of-summer email subject line: “[Brand Name] End of Summer SALE!!! 1. Up to 40% OFF Spring Summer hits: make them yours, Summer alert! If we imagine a 10,000 subscriber list, that would be 3,003 opens and 1,100 clicks. People plan to spend a good amount of time (and money) on having fun–whether that’s a simple barbecue with friends or a longer period of time near the beach. If your subject line is boring, odds are your subscribers will pass right over your email. Let’s find out! One psychological principle that is practically impossible to resist is the … It’s summer so get in the right mood and try to surprise your subscribers with a funny newsletter, game or puzzle. Based on these top-performing email subject lines related to summer in general, we can see that it’s important to keep it short and sweet. Celebrate with [brand], 20% off your new summer wardrobe this weekend only. If you’re thinking about sending out email campaigns this season, we’ve got you covered with subject line ideas. Your email address will not be published. Make changes accordingly. Oh, hey summer! Summer is on the way: all spring lines discounted! For clothing stores, you can use it as a final sale for summer clothes at great prices, or you can even start your very early autumn/fall line sales. Reach the ultimate level of personalisation with Dynamic content 26th November 2020. So if we’re going to do better than that, your summer email subject lines are going to have to do some heavy lifting! Two of the top 5 also have exclamation marks included, which reflects the general up, excited mood of the season. … And, holiday season is the right time to optimize your subject lines in order to stand out among the other emails. A new class of 2020 – welcome to [brand]! Nights are drawing in… More time to party. Freshen up your email subject lines…. Nonetheless, that doesn’t mean that you shouldn’t bother sending out campaigns. Required fields are marked *. If even 10% ended up buying something, that would be 110 orders. Let’s look at the other top-performing subject lines: Short and simple, as the top 5 – but you’ll also notice caps lock and exclamation mark in the last one. These are usually related to the idea of giving Dad some great power tools or gadgets he can use to build (or destroy) something. Swimwear Sale ☼ Up to 30% Off. Again, you’ll see that there is a high number involved and an invitation (by using the word ‘join’). Click on any of the links below to skip ahead: OK: we’ve said this many times before on this blog, but it bears repeating. No spam, ever! “Please Accept or Decline Your Benefits” Email Subject Line. More brand name examples For other businesses, you can use this opportunity to focus on more serious products (remember, summer is fun and fall is getting back to business). How do I write a good subject line? This is a great time to make sure students (or their parents) are prepared for this occasion. The variety of words, images and general moods you can use with your summer email... Father’s Day subject lines. New lines added to our end of summer blowout! !”, #5 End-of-summer email subject line: “End of summer BLOW OUT! For many, the end of summer is pretty much the end of a vacation or break period, and many people have early autumn blues at the end of August. Hot deals for warm weekends. Do email subject lines really matter? The second part of the subject line tells you how many tips you're going to get to help with this problem. This is the top-performing subject line across all of our publishing partners, and is sometimes altered to be or “Please Accept or Decline These Benefits.”It works best when paired with a “Statement of Benefits” Spotlight framework, which is a digital take on an old direct-mail format—you’ve … But it doesn’t stop there. The following listing of summer slogans currently exist around the web from young adults that partake in celebrating this season. These summer email subject lines are for late spring and early summer, as people are starting to get excited about and ready for the fun times ahead. Get a Newsletter is user friendly and easy to learn. The variety of words, images and general moods you can use with your summer email campaigns is nearly unlimited. Of course, right now it’s impossible to know when summer does come around whether we’ll be looking at something like this: Or whether we’ll still all be stuck in a scene like this. get a That last one is a bit of a joke, but it always pays to be prepared! For general summer email subject lines, it’s best to start at the end of May, or around the time the weather approaches summer-like weather. By staying relevant with themed subject lines, you’ll pique your subscribers’ interest at the same time as maintaining your valuable relationship. Use a tested subject line formula to freshen up your email subject lines like these > Writing subject lines is a lot more than just an exercise in creative writing. But you know how hard it is to come up with something interesting that grabs customers’ attention and still stays true to the brand.A good email subject line can mean the difference between a 14% open rate and low sales, and an astonishing 51.6% open rate with lots of orders placed. Another big eCommerce event, as everyone gets ready to go back to normal. Specials all week!”, #5 Back-to-school subject line: “30% OFF BACK TO SCHOOL SALE ”. Summer is the season for fun, so let your email subject line reflect … Your email marketing will need to adapt to the coronavirus situation. THE dress for your busy summer schedule. But the main reason why they are important for your campaign is because strong subject lines prompt your recipients to open their email which will then increase your open rates. 5 Tips for Writing Perfect Internal Email Subject Lines Learn how to create oh-so-clickable internal email subject lines to maximize your clicks and opens for your internal employee emails. This is a particularly great period for any company that sells clothing, outdoor gear, sports and activities, as well as anything related to outdoor events, festivals, home and garden products, etc. Tips on newsletter email subject lines. Turn up the heat – in lots of different ways. Here’s our exclusive discount code, Put the books away and get outside with [brand], Grads are rad! But there are two bits of good news. Let’s look at the 5 best-performing back-to-school email subject lines: #1 Back-to-school subject line: “BACK TO SCHOOL! Keep it playful. Analyze and improve your subject lines with our free tester before sending out your next campaign. Plus, your email subject line plays a bit part in whether your message even reaches the recipient’s inbox. Open rates are a good measure of how well your campaigns are performing and will help you … 1. [Brand Name] Independence Day 55% Off SALE!!!!! According to our research of more than 25,000 email campaigns sent by brands using Omnisend’s marketing automation platform, the following summer email subject lines were the best performing. Don’t risk it. Swim into summe… Our picks for top back to school products, Hey, Sunshine ☀️ Check Out the New Summer Arrivals, Don’t Miss These Summer Steals & Deals ☀️, The Cutest New Arrivals are here for Summer, Get Ready for Summer! Trend alert! It’s interesting to note here that 3/5 Father’s Day email subject lines have an exclamation mark included. HUGE summer clearance starts now — up to 60% off. Father’s Day tends to be more summer-focused (whereas Mother’s Day is more springy). Make it personal. Although school years have been disrupted by the pandemic, the end of the year is always a cause to celebrate. As we all know, first impressions matter and your email newsletter subject lines decide whether or not someone even opens your email. The top 5 Independence Day email subject lines are: #1 Independence Day email subject line: “Independence Day Special”, #2 Independence Day email subject line: “Independence Day Weekend Special: Free Shipping Over $75, Coupon, and New Africa Twin Items!”, #3 Independence Day email subject line: “LAST DAY Independence Day Sale| up to 70% Off”, #4 Independence Day email subject line: “Independence Day Bead Deals, up to 70% Off!”, #5 Independence Day email subject line: “INDEPENDENCE DAY SALE!”. Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Fine-tune your subject line length: Ensure that your subject line is viewable and readable. There’s definitely as much time needed when creating newsletter email subject lines as there is for the headline of your blog post. That’s why we recommend writing subject lines of approximately 50 characters or 6-8 words. Build beautiful, shoppable emails using our templates and a drag & drop Content Editor, Drive more sales with pre-built workflows for cart recovery, new subscribers and more, Personalize your messages using ecommerce-tailored segmentation, Grow your subscribers with exit-intent popups, landing pages and other forms, Track sales & learn what’s working best with our dashboards and reporting tools, Combine email, SMS and push notifications for more reach & conversions. Here we can immediately see a good amount of emojis here compared to the other summer email subject lines. Urgency. #1 Summer email subject line: “Summer Sleepwear Sale”, #2 Summer email subject line: “SUMMER DISCOUNT!”, #3 Summer email subject line: “Soleus Running Summer 2017”, #4 Summer email subject line: “Summer Gets Better!”, #5 Summer email subject line: “the summer has finally arrived”. It’s Not Original – It Looks Like All the Other Newsletter Subject Lines Because of the general mood of the season, you can choose from themes around the beach/lake, barbecuing, traveling, home and garden improvements, and in general the outdoors. Check out our examples of awesome email subject lines and discover how you can make your employee emails even better. see this previous blog for details on how to avoid that fate! Back to school Shopping!”, #3 Back-to-school subject line: “$5 Back to School Deal ✏️”, #4 Back-to-school subject line: “Back to School never looked so good! When you’re coming up with your own subject lines, make sure you follow these six guidelines: Summer is a time that people celebrate: it’s warm, most people take time off or go on holiday, families get to spend time together, etc, etc. Speaking of planning, it’s time to prepare your newsletter for the summer! Data consistently shows that open rates increase when you follow subject line formulas. 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